Spalls Group
Building a unified digital presence for a 40-year family legacy in facilities management.
(INDUSTRY)
Facilities Management & Commercial Services
(YEAR)
2025
(TIMELINE)
Ongoing
(SERVICES)
Branding
Copywriting
Google Ads
SEO
Strategy
Reputation Management
Automation
Spalls Group is a second generation, family owned facilities management company with over 40 years of trusted industry experience across London and Essex. Since 1982, they’ve built a reputation for quality and reliability in commercial cleaning, landscaping, decorative services, and waste management.
As the business expanded across multiple service divisions, each operated independently without a cohesive digital presence or unified brand identity. Their outdated online presence didn’t reflect the professionalism and expertise that had made them industry leaders for over four decades.
Create a scalable digital ecosystem that showcased each division’s specialized services while maintaining brand consistency across the group. They needed websites that would generate leads, build trust, and support their continued growth across the South East.
We began by establishing comprehensive brand guidelines that honored Spalls Group’s 40 year legacy while positioning them for future growth. These guidelines created a unified visual language and messaging framework that would work across all divisions, from specialist biohazard cleaning to commercial landscaping, while allowing each service to maintain its distinct identity.
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We designed and developed four websites, each tailored to its specific audience but sharing uniform styling that reinforced the group’s cohesive brand. Every site was built with conversion in mind: responsive design, fast loading speeds, and intuitive navigation that guides visitors toward booking or inquiry.
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Beyond the websites, we implemented Google Ads campaigns targeting qualified commercial leads, comprehensive SEO services, Google My Business optimisation, TapBoost reputation management, and business process automation to streamline operations across all four divisions.
Since launching their unified digital ecosystem, Spalls Group has seen transformative growth across all divisions. The cohesive brand identity combined with conversion optimized websites and strategic digital marketing has positioned them as the leading facilities management provider across London and Essex. They’re now attracting higher quality commercial clients while reinforcing their 40 year legacy of excellence.
3x
Increase in organic website traffic across all divisions
2x
Improvement in lead quality through targeted Google Ads
4
Professional websites launched with unified brand identity
“
Amazing website! So pleased. Had such great service at Click Genius who were always helpful throughout and fast to respond. It couldn’t have gone any better.
Megan Johns
Co-founder @ Stepwoods Financial Planning
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